The biggest challenge for many businesses — whether large or small — is often knowing how to use marketing to generate more customers, sales, and profits.

Most businesses have a limited understanding of how many customers they have, let alone how often they buy, how much they spend, or what motivates them to buy in the first place. And the businesses that do have this information rarely know how to use it.

The sad fact is that most businesspeople base their strategy for increasing revenue on what they read in a book, on what other businesspeople tell them to do, or worse still, on what well-meaning, but ill-advised, family and friends tell them.

They plunge ahead with unproven strategies that are never going to work long-term, but the answer is right in front of them — the key to dramatically increasing profits is analyzing customer behavior.

It sounds great in theory, right? And it is — it’s simple and effective, but the problem is that most business people don’t know where to begin or what to look for.
And that’s why you have to go back to the basics of business maths, where one and one can equal eleven if you know how to make it happen — and it’s all about getting to know what motivates your market so you can understand your customers and give them more of what they want so they’ll buy more often and spend more when they do, generating more sales and more profits for your business.